1. Introduction

Rohit – Google Ads Specialist

With over five years of experience in digital marketing and a focus on Google Ads, I specialize in creating and managing highly effective PPC campaigns that drive conversions and maximize ROI. My approach combines strategic planning, in-depth keyword research, and continuous optimization to ensure exceptional results for my clients.

2. Skills and Certifications

Skills:

• PPC Campaign Management
• Keyword Research and Analysis
• Ad Copywriting and A/B Testing
• Bid Management and Budget Optimization
• Conversion Tracking and Analytics
• Remarketing and Retargeting Strategies

Certifications:

• Google Ads Search Certification
• Google Ads Display Certification
• Google Analytics Certification

3. Case Studies

Case Study 1: E-commerce Store

Client Objective: Increase online sales for a fashion e-commerce store.

Strategy Implemented:

• Conducted thorough keyword research to identify high-intent search terms.
• Created targeted search and shopping campaigns.
• Developed compelling ad copy and tested various creatives.
• Implemented conversion tracking and optimized bids based on performance data.

Results:

• 150% increase in online sales within three months.
• 200% ROI on ad spend.
• Reduced cost-per-click (CPC) by 30% through continuous optimization.

Case Study 2: Local Service Business

Client Objective: Generate more leads for a local plumbing service.

Strategy Implemented:

• Set up localized search campaigns targeting specific geographic areas.
• Utilized call-only ads to encourage immediate customer action.
• Employed negative keywords to reduce irrelevant clicks.
• Monitored and adjusted bids to improve ad positioning.

Results:

• 100% increase in qualified leads within two months.
• 50% decrease in cost-per-lead (CPL).
• Achieved top ad positions for targeted keywords.

4. Services Offered

Campaign Setup and Management: From initial setup to ongoing management, I handle all aspects of your Google Ads campaigns to ensure optimal performance and ROI.

Keyword Research and Optimization: In-depth keyword analysis to identify the most effective search terms for your business and continuous optimization to improve performance.

Ad Copywriting and Testing: Crafting compelling ad copy and conducting A/B tests to determine the most effective messaging for your audience.

Bid Management and Budget Optimization: Strategic bid adjustments and budget allocation to maximize the efficiency of your ad spend.

Conversion Tracking and Reporting: Setting up conversion tracking to measure the success of your campaigns and providing detailed performance reports.

5. Testimonials

Client Testimonial: “John transformed our Google Ads strategy, leading to a significant increase in sales and a better ROI. His expertise in PPC management is unparalleled.” – Jane Smith, CEO of Fashion Hub

Client Testimonial: “Thanks to John, our local leads have doubled, and our cost-per-lead has dropped significantly. His strategic approach to Google Ads is highly effective.” – Mike Johnson, Owner of PlumbPro Services